Meineke looks to expand brand through Texas Bowl

Installing mufflers might be the name of its game, but Meineke Car Care is banking on more from its three-year agreement to become the title sponsor of the Texas Bowl. The goal: make an already established national retailer even more recognizable. What better place than at one of the busiest times of year for college athletics?

Source: http://feeds.chron.com/~r/houstonchronicle/topheadlines/~3/IAwpznFPcQY/7525358.html

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